Left the corporate world after more than a decade. Built my own business. Now I help other solopreneurs and founders do the same, properly, with AI wired in from the start.
I spent more than a decade in the corporate world. Six-figure career, leadership roles, high-value contracts, close enough to the inside of large organisations to see how they really operate.
For most of those years, I did what you are supposed to do. Climbed. Delivered. Collected the promotions. The money was good. The work was, mostly, good. From the outside it looked like the thing to want.
But I noticed something early on, and it got louder the higher I went. Most large organisations are inefficient by design. Lots of clever people, working hard, mistaking activity for progress. Strategy decks full of words that sounded right but did not actually commit to anything. Meetings that produced more meetings. Busy as a full-time job.
I learned a lot there. How big decisions actually get made. How good people end up in bad systems. How to cut through, stay focused, and get something done when the structure around you is not designed to help. That last one mattered most.
I left. It took a while to admit I wanted to, and another while to actually do it. It was not a clean break or a dramatic story. It was the slow accumulation of a suspicion that the shape of the life I was building was not the shape I actually wanted.
I started consulting with small and medium-sized businesses. The problems were the same as the big ones, in miniature. Lots of effort. Not enough structure. Busy treated like progress. It turns out the issues I saw in the boardroom were not about scale. They were about how people think, how decisions get made, and whether systems exist to hold the good ideas in place.
Alongside the consultancy, I started my own business. Then another. I tried things. Some worked, some did not. The ones that worked had something in common: a clear offer, a simple system, a way to stay honest with myself about what was actually happening versus what I hoped was happening.
Then AI arrived properly. And the thing I had been trying to do, with varying success, suddenly became a lot more possible. Not because AI is magic. Because a solo operator, using it well, can now do what used to take a team.
I think the AI-powered one-person business is one of the most important opportunities of this decade. Not because of the hype. Because of the basic economics.
A single person, using the right tools, in the right way, can now run something that used to need half a dozen people. Delivery, marketing, sales, operations, content, client work. The technology is capable. What is still missing, for almost everyone, is the strategy, the systems, and the skills to use it properly.
That gap is what I do. I am not an AI researcher. I am not a guru. I am someone who has done both sides of this, corporate and solo, and figured out what actually works when you have to deliver.
The people I work with are smart, capable, and stuck in a version of the same thing I got stuck in. They have the expertise. They have the work ethic. What they do not yet have is the structure that makes it all compound. That is the thing I build with them.
If any of the above resonates, the best next step is usually the newsletter. It is weekly, short, and covers the same three pillars. If you want more than that, I work with people in four ways: coaching, consulting, the workshop, and the Blueprint.
Insights and systems for business, productivity, nutrition, and more.
Insights and systems for business, productivity, nutrition, and more.